United Kingdom-Indonesia Agreed To Promote the Fashion Industry

Cabinet Minister of United Kingdom, Francis Maude, stated that the United Kingdom and Indonesia have agreed to build human resources capacity and developing a variety of programs and training in creative fields, one of which was the fashion. He revealed that in his visit to Jakarta, 18-19 February 2013, to attend open meetings of the Government Partnership as well as open event featuring the United Kingdom and Indonesia's cooperation in the field of education and fashion.

"Innovative Partnerships between the United Kingdom and Indonesia produce a MoU in the field of creative industries, which was signed during the State visit of President Susilo Bambang Yudhoyono to the United Kingdom in October last year. The two countries will build human resource capacity has also developed a variety of programs and training in creative areas such as art, animation, fashion, architecture, design, and etc "said Francis Maude.

Minister Francis Maude has also opened a special event that featuring a collaborative United Kingdom and Indonesia in the field of fashion and education on the sidelines of his official visit to Jakarta. The show also featured a discussion session with expert designers also invite guests is important in fashion and industry leaders in the field of further education and a video of the British Fashion Council about the role of foreign designers at London Fashion Week.

Fashion Forward that was conceived by the Jakarta Fashion Week is designers capacity development program in Indonesia that involving the British Council and the Ministry of tourism and the Creative Economy of the Republic of Indonesia. Experts from the Center for Fashion Enterprise United Kingdom provided guidance intensively to local designers who have the potential to penetrate the international market. In early February, 12 young designers have started their initial sessions under the guidance of Toby Meadows and Sanjeev Davidson from the CFE.

Jakarta Fashion Week initiated Fashion Forward program this year with hosts workshop on Market Entry Program: Internationalizing Your Brand. Workshops held since February 4 until February 8 was guided by Toby Meadows and Sanjeev Davidson from the Centre for Fashion Enterprise, United Kingdom. Twelve designers elected to follow the intensive workshop since morning to evening. They come from various categories, namely, ready to wear, ready to wear high end, moslem wear and accessories.

"Indonesia's young designers have great creativity and spirit of the capital to penetrate the global market. But that is not enough to successfully compete with the players of the world. Through the course JFW of Fashion Forward, they will know more strategy in order to be better prepared in the fashion business both national and global scale, "said Lenni Tedja, Director of JFW.

In the workshop, Sanjeev and Toby peel the various kick that applied in the brand leading fashion. "Brand Owners should be able to convey the message to consumers appropriately. Most brand that successfully proved to have a strong message embedded in the minds of consumers, "said Sanjeev in presentations on second day. In addition to the workshops, the designers will also present their work in the presence of both experts.

The first program of Fashion Forward JFW has scored success boasted. One of the participants of the JFW FF designers last year, Major Minor, managed to penetrate the European market after meeting with a buyer in the JFW last year. This year, JFW back teamed up with the Ministry of tourism and the creative industries and the British Council to hold it. Of course, you can see works by the designer of Fashion Forward on JFW this year.